Tuesday, April 9, 2013

Leading SEO for Business Firm Explains the Benefits of Proper Link Building



A leading SEO for business company understands the various tools it can utilize to place its client’s website at the top of search engine rankings. These tools include backlink generation. Backlinks are an important part of SEO. These are simply links that are directed to a targeted website. They are also referred to as inbound links. Simply put, the number of high quality backlinks a website possesses the more popular or credible it is. Google, the most popular search engine on the planet, gives more credit to websites that have a high number of credible backlinks. It ranks websites with quality backlinks higher than websites that have few inbound links, or backlinks that are of poor quality.

The keyword for backlinks is “quality,” as Google considers only quality backlinks when ranking websites. Google measures quality depending on the relevance of inbound links. For example, a website that specializes in hotels in Malaysia should have inbound links from other sites that are related to its industry or field. The more relevant the backlinks are to the website, the greater quality Google considers the backlinks.

Creating quality backlinks benefits a website since Google ranks the site higher compared to other websites with the same theme or subject. Consequently this brings more recognition and traffic to the website. An experienced SEO for business firm uses appropriate link building techniques that can help increase traffic to the client’s website and improve the website’s stock in PageRank over time. PageRank is simply the algorithm used by Google in ranking websites according to various credentials, including quality backlinks.
Bergstrom-SEO.com constantly checks on the page rank of their client’s website. They makes use of various online tools to check on the page rank of their clients. Most online tools like PR Checker are free to use, with users simply having to input the URL of the website they are checking. 

Aside from checking the page rank of their client’s website, an SEO company uses various techniques to generate quality backlinks for its client. These techniques range from blogging, guest blogging, business directories, article directories, social bookmarking and unique article creation. This explains why websites that have guest bloggers, as well as blogs themselves, are often ranked highly in search engine results.
The bottom line is that quality backlinks are important for a website, as it helps the website climb up the rankings of search engines like Google. An experienced firm understands this and takes every step to generate quality backlinks for its clients. For more information about backlinks, go to www.bergstrom-seo.com.

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